More than 98 percent of college-aged students use social media, according to consumer research from Experian.
According to Experian Simmons, “98% of college students use social media on a daily basis.” This shows the huge use of social media and how it impacts the lives of the vast majority of college students. Another study done by UCLA shows that 27.2% of college students spend more than six hours on social media a week.
According to a survey by the National Retail Federation, Instagram is one of the most favored social medias on campus as 85% of college students use Instagram. Instagram images also get 23% more engagement than Facebook images, making it a vital platform when social media marketing to college students.
There was a significant increase in the average time U.S. users spent on social media in 2020: 65 minutes daily, compared to 54 minutes and 56 minutes the years before. The amount of time spent on social networking is expected to remain stable in the upcoming years.
The typical student spends about half that amount of time—between 1 and 2 hours—on social media (37% of respondents) and streaming video (36% of respondents). About a third of students (32%) spend less than 1 hour per day on other online activities.
Surveys show that ninety percent of teens ages 13-17 have used social media. Seventy five percent report having at least one active social media profile, and 51% report visiting a social media site at least daily. Two thirds of teens have their own mobile devices with internet capabilities.
Facebook. Facebook remains one of the two most popular platforms, but it’s been leveling off for a few years. Pew Research Center also found that in February 2021, 69% of adults said they use Facebook. One noteworthy feature of Facebook is there’s a narrower gap between age groups than with other social platforms.
For the purpose of the study, social media (online networks) was defined as Facebook, YouTube, Blogs, Twitter, MySpace or LinkedIn. The study found that the most popular online network was Facebook, with 96 percent of all university students saying they use it on a typical day.
According to a study done by PC Magazine, the top social media application that college students use is Snapchat. The following popular apps nationwide include Tinder, Grindr, Instagram, Facebook and school-centric apps, among many more.
YouTube, Instagram & Facebook: the best social media platforms for college info. YouTube, Instagram and Facebook are still the best platforms to find information about colleges according to prospective students.
A research study conducted across 15 countries identified students in higher education as being responsible for increasing the use of mobile computing devices, such as tablets and smartphones, with 67% attributing the technologies as being a factor in their academic success (Dahlstrom, Walker & Dziuban, 2013). Facebook …